INTEGRATIONS
Meta Graph API
The technical connection that lets your site and business processes talk directly to Facebook and Instagram — not just post to them.
What is the Meta Graph API?
It's the interface Meta (Facebook/Instagram) provides for an external application — like your site or internal dashboard — to read and write data directly on its platforms: messages, reviews, product catalogs, ad form leads, automated posts, and more. Without this integration, each of those tasks happens manually, platform by platform.
Why does it matter at the Scale tier?
At this scale you're already running paid ads, social media, and potentially a product catalog — doing it manually across tabs stops being sustainable. The API integration is what lets your dashboard centralize Meta reviews, leads, and messages in one place, and what makes automations (emails, replies, reports) run without manual intervention.
What does Ecommetrica deliver?
App and permissions setup in Meta for Developers, an authenticated connection between your business and the API, and the specific data mapping your plan includes (leads, messages, catalog, or reviews, depending on your case) into your site or dashboard.