ANALYTICS
Google Analytics 4
The foundation of any marketing decision: knowing what's actually happening on your site before deciding what to change.
What is GA4?
Google Analytics 4 is Google's web analytics platform: it tracks which pages your visitors view, where they came from, what makes them convert (buy, fill out a form, call), and where they drop off. Unlike its predecessor (Universal Analytics), GA4 is built around events rather than sessions, making it more accurate for measuring real conversions.
Why does it matter from the Launch plan?
You can't improve what you don't measure. Setting up GA4 from day one — not months later, once that data is already lost — is what lets you make marketing decisions based on real visitor behavior instead of guesswork. It's the foundation that paid campaigns and conversion optimization in higher tiers build on.
What does Ecommetrica deliver?
Your GA4 property set up, conversion events defined for your business (purchases, forms, calls, WhatsApp, etc.), linking to Google Ads/Meta where applicable, and access to your own dashboard so you can see your data anytime.